1
Hook your audience in the first second
0:00Editing Tipsfor viral videos
Say your big promise first. No "hi guys", no intro. Put the text on screen at frame one, so people watching on mute know why to stay.
2
Cut every pause
People scroll the second it goes quiet. Split at each gap and delete it, until there's no silence longer than a blink. Leave a line whole when you look into the lens, so your eyes don't jump.
3
Talk just a little faster
1.1xspeed
Tap your talking clip, then Speed → Normal → 1.1x. Nobody notices, but the reel feels tighter and people stay longer.
4
Make the hook text huge
HUGElike this
Big, bold and short. It lands the exact moment you say it: line the text up with the waveform of the word. Keep it above your head, never over your face.
5
Captions, one word at a time
onewordata
Use Auto captions, then pick a style where each word appears as you say it. Moving words keep eyes on the screen.
6
Say it, then show it
"I built an app"📱
Every time you name a thing (an app, a product, a place), show it for a second, or float it next to you as a small screen.
7
Zoom in on the word that matters
the word that matters
One quick zoom, about 120%, on your key word. Not on every line, only the big ones.
8
A sound on every cut
🖱 click · captions📸 shutter · cuts🫧 pop · stickers✨ sparkle · revealsboomsbass drops
Soft and small. Skip the booms and bass drops, they make a reel feel cheap. Keep the volume low, under your voice.
9
Colour grade it
orange
natural
Natural and crisp: contrast up a little, highlights down a little, saturation almost untouched. If your skin looks orange or brown, pull the warmth back. Calm a bright wall behind you so your text pops.
10
End with one call to action
comment TIPSfollow, like, share, save
One ask only: comment a word, follow, or save. Give two asks and people do neither.
11
Sound like you talk, not like you read
So today I wanted to talk to you about three important things thatok listen, this changed everything
Film from bullet points, not a script. Say each line twice and keep the take that sounds like you're telling a friend.
Doing all 11 takes hours.so I built an app
Every edit in that reel was done by my app, right inside my Claude. You drop in your clips, it cuts the pauses, adds the captions, the zooms, the sounds and the grade, and hands you a finished reel.
Edit Bestie · launches Wed 21 Oct